We are Frekkls
We humanize eCommerce!
We believe in an eCommerce where people have a voice. Where humans are connected to each other rather than to anonymous bots and algorithms. The next evolutional stage of eCommerce requires human participation to match the customers needs, online.
Co-Founder & CEO
Builds the Frekkls framework of investors, business partners and advisors to make sure we are always on track. Has a daily 5 minute rant of how poor the current e-com experience is.
Co-Founder & Head of Product
Acts as the bridge between rough feature ideas, brainstormings and the actual product development. Made making stupid jokes to cheer everyone up in a meeting his side job.
Makes sure that we keep our product roadmap realistic in terms of features and the effort to make them happen. Can answer the most complicated tech questions with “yes” or “no”.
Daniel and Wolfgang, the co-founders of Frekkls, both initially worked in startups that tackled the challenge of curating products to people. While Daniel worked with an influencer marketing approach, creating personalized fashion items for niche audiences making influencer marketing accessible for the “long-tail influencers”, Wolfgang was involved with building the successful german startup Outfittery, which matches customers with the right clothing pieces by providing everyone with a personal stylist.
It became very clear that real human connection is still key when it comes to selling products, especially in times of online mass-sales with tremendously broad assortments where the shopping experience tends to be anonymous, cold and unguided. When Wolfgang and Daniel met both faced identical issues: eCommerce performs quite poorly given the effort you have to put into it. It’s not engaging for customers and the navigation through the massive supply is boring.
It’s lacking the human connection, guidance and true inspiration. While some startups try to disrupt this trend with automated showcase, AI and chat bots; the two believe that online shopping is missing only one thing: People. And so they founded Frekkls in late 2017, a startup with a mission to “humanize” eCommerce. Decentralizing the power of motivated selling to individuals with passion for products in a scalable way is key.
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A tool to create and integrate your salesforce onto your website - Convert your customers into promoters, turn influencers into guides, involve experts to engage with your customers.